When we discuss websites these days we often hear words and phrases like; Responsive, HTML5 and the newest one Mobile Friendly.

What do they mean?

They simply mean that your website will adjust its look when viewed on a mobile device like a tablet or smartphone. Here is a graphic interpretation for you – notice the layout adjustment on each device.

Why does my site need to be ‘Mobile Friendly’?

• As of April 21st 2015 Google have been favoring websites that are ‘Mobile Friendly’ in rankings.
• If your site isn’t ‘Mobile Friendly’ your website will drop in rankings on Google.
• According to Ofcom research as far back as the first quarter of 2014 the preferred way to access the internet was through a mobile device. Smartphones and Tablets accounting for 52% of users.

• People are using mobile devices more and more, it’s simply a fact.

How can we check if our site is ‘Mobile Friendly’?

Go to ‘Mobile Friendly Test’ – this is an official Google link where you can test your site. Here is the link again, just click HERE.

How can we change our site to ‘Mobile Friendly’?

Speak to your web designer to see if they can make the change for you or you can contact World Markets Korea and we will help you through the change.

The future of web surfing

If we were to look at the statistics of mobile internet traffic from June 2013 to June 2014 we can see why being ‘Mobile Friendly’ is so important.

These statistics show internet usage from mobile devices.

• In North America we seen an increase from 19.5% in June 2013 to 31.2% in June 2014 a year on year increase of 60%.
• In Europe we seen an increase from 13.9% in June 2013 to 27.5% in June 2014 a year on year increase of 97.8%.
• In Asia we seen an increase from 27.1% in June 2013 to 41.3% in June 2014 a year on year increase of 52.3%.
• In Oceania we seen an increase from 21.7% in June 2013 to 29% in June 2014 a year on year increase of 33.6%.
• In Africa we seen an increase from 23% in June 2013 to 39.6% in June 2014 a year on year increase of 72.1%.
• In South America we seen an increase from 8.3% in June 2013 to 19.4% in June 2014 a year on year increase of 133.7%.

Statistics are from Statcounter.

As businesses we should always pay attention to changes in trend and in this case that means making sure your site is ‘Mobile Friendly’.

Please share this article through your social media to help inform others of this very important change in the way Google is now ranking websites.

This article also appears on World-Markets.biz and Media OutReach