The Naver factor: Korean consumers don't 'Google It' they 'Naver It' Naver is the most popular search engine used in Korea. Koreans share everything online and it is crucial for businesses selling products or services to be on Naver as well as major global social media platforms.
Korean consumers believe their fellow people and their opinions which are shared via Naver blogs. This means that when researching a company or product you will be searched for online to check your validity and credibility. If you don't have presence on Naver then you will not be found.
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