Whether you are aware or not Google has a number of search algorithm updates (500 to 600) throughout the year. Keeping up with these new changes isn’t easy and you may even think that you don’t need to know – wrong.
Why do you need to know about Google search algorithm updates?
By knowing about the most recent updates allows you to question your web design or SEO company and see if they are aware.
SEO companies especially need to know about any Google changes as they can sometimes effect the way SEO works and therefore have an impact on your website directly.
Most SEO companies will act accordingly within the Google guidelines but unfortunately the odd SEO company doesn’t and this is where the problems begin.
What are the 2015 Google search algorithm updates?
This information was taken from Moz.com
The Quality Update — May 3, 2015
After many reports of large-scale ranking changes, originally dubbed “Phantom 2”, Google acknowledged a core algorithm change impacting “quality signals”. This update seems to have had a broad impact, but Google didn’t reveal any specifics about the nature of the signals involved.
Mobile Update AKA “Mobilegeddon” — April 22, 2015
In a rare move, Google pre-announced an algorithm update, telling us that mobile rankings would differ for mobile-friendly sites starting on April 21st. The impact of this update was, in the short-term, much smaller than expected, and our data showed that algorithm flux peaked on April 22nd.
Unnamed Update — February 4, 2015
Multiple SERP-trackers and many webmasters reported major flux in Google SERPs. Speculation ranged from an e-commerce focused update to a mobile usability update. Google did not officially confirm an update.
Google Brand-eCommerce “Update” causing fluctuations (Searchmetrics)
For Google search algorithm updates prior to 2015 go to this link HERE.
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